Tetra - Surveillance Capitalism by Zuboff, Shoshana

By giving access to our personal informations and sharing our statuts in real time, we contribute in the building of the information era, a space where privacy and choice might become a thing of the past. The logic of surveillance influenced human behavior on unseen levels, creating a new cast of citizen submerged by automaticity, but also gave the opportunity for new business models to emerge. 

By accessing and accumulating the continuous flow of information of the population, Google and its analyst made themselves necessities in a world driven by productive efficiency. As the meaning of reality is switching to ‘reality mining’, continuous monitoring and monetization of behavior, how can we shed light on their mechanism and arm ourselves to keep up with this growing invisible network?